Content
Claude's skill for exposing the mechanics that make reels win
The Ootto Team · 1 min read · August 17, 2026
How to use this
1Connect Claude to Instagram
Connect Claude to your Instagram account
One click opens Claude with the connector already filled in - sign in, authorize, and it's live. No key to copy, no setup outside your browser.
https://mcp.ootto.ai/mcpConnect2Add the skills
Once Claude can reach your account, give it the methods to work with. Clone the free repository and Claude discovers the skills automatically.
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.shBrowse all 30 skills on GitHubInstructions: how to connect your Instagram account to Claude
Connect above does this for you. If Claude ever opens the dialog empty, here's exactly what goes where:
A viral caption can sound like luck. A resilient reel is usually structure.
reel-analyzer is the version of “watch it again” with a reason attached to every second.
Viral looks like luck. It rarely is.
/reel-analyzer https://instagram.com/reel/example
/reel-analyzer https://instagram.com/reel/example
Ran against one competitor reel that had visible retention above the account average.
The output I reused
The response came as ordered beats with timestamps, explicit hook intent, and the visual pacing at each turn. It was not only “what happened”; it was “what made the hook hold” and “where the re-hook lands.”
That format is the reason I can copy the winning pattern without copying the creator’s lines.
I copied the structure, not the creator
I copied only the beat map, then rebuilt line-by-line from my own offer and tone. The result was faster script drafting, because the timing pressure was already solved.
If you want the full pipeline around one reel instead of a single teardown, use it as the entry point for agent-reach and reel-scripter.
Ootto
Your 24/7 Instagram Growth Operator
Skip the manual setup
- Posts finished Reels straight to your Instagram
- Real motion-graphic Reels, not slideshows
- Built around your own photos and footage
- Finds winning content opportunities in your niche
- Writes on-brand scripts and captions
- Answers every comment by your own keyword rules
- DMs qualified leads and starts the conversation
- Runs up to 50 Instagram accounts
One AI. Every Post. Every Comment. More Leads. More Sales.
Route A: do it yourself
Start with the exact free skill for this outcome
MIT, no account, no email. Install first, then run the command for your account.
For tearing a reel down: Reel Analyzer
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.sh
Installs the free MIT Content Skills bundle into ~/.claude/skills in one shot.
/reel-analyzer [reel/TikTok/Short URL or video file]
Watches the whole reel and returns the hook, beat structure, pacing, and visual technique to model.
Route B: let Ootto run it
Ootto replicates this on autopilot
Open the dashboard, connect once, then let the pipeline handle research, production, and lead replies.
Open the connector dashboard
Go to /content/login, sign in, and open your Ootto content dashboard.
Add Ootto to Claude
Use the one-button Add flow so Ootto appears in Claude's Connectors panel.
Claude shows the connector
The connector lands in Claude's Connectors settings, confirming Ootto is wired.
Board reads back your context
Your audience, pillars, voice, and creator signals are filled from account context.
What is actually working now
Ootto pulls what is moving in your niche and loads ranked examples in board.
Reels post, comments get answered
Finished reels publish to Instagram and comments are answered with public replies plus DM follow-ups.
Get started