How AI Clones Are Taking Over (And How to Make Yours With Claude)

One of the two people in this reel is not real.

On top is the AI clone of Jayant, our founder: his face, his voice, saying words he never filmed. Underneath is Jayant's real video. As the reel says, it was made with Claude Fable 5.2 and Ootto.

If you came here from the comments, welcome. This is the full guide we promised: what an AI clone is, why it matters for your brand, and how to make one exactly like this.

What is an AI clone?

An AI clone is a digital double of you. It looks like you, sounds like you, and can say anything you write for it.

You record yourself once. After that, the clone does the filming. You write or approve what it says, and it shows up in your videos without you standing in front of a camera again.

Why are AI clones suddenly everywhere?

Because they finally look and sound like the person.

A few years ago an AI face looked like a game character and an AI voice sounded like a sat nav. Now a short recording is enough for a double that keeps your face, your hair, your clothes and the way you talk.

Founders, coaches and small business owners all have the same problem: showing up on video every day takes hours they don't have. A clone takes that job off their hands.

Why an AI clone matters for your personal brand

People buy from people they know. On Instagram, they get to know you by seeing you, again and again.

That is the hard part. Here is what a clone changes.

• You show up every day without filming every day. Record once, then post as often as you like. A busy week, a sick day or a holiday no longer means going quiet.
• You stay consistent. Same face, same voice, same energy in every reel. No bad lighting days, no "I'll film it tomorrow".
• It is still you. Your face, your voice, your ideas. Not a stock presenter and not a faceless account. The people who know you recognise you.
• You get your time back. No setting up a phone, no retakes, no learning to edit. You spend that time running your business.

A clone does not replace having something to say. It removes the part between having the idea and getting it in front of people.

How to make a reel exactly like ours, step by step

Here is what the reel does, so you know what you are building:

• The hook is a split screen. Your clone on top says the first line. Your real video plays underneath, so people see both of you at once.
• The middle teaches. Your clone says some lines on camera, and the rest play in your cloned voice over screens that show each step.
• The end asks for one thing. "Comment" and a keyword, so people get the guide in their DMs.

Claude does the thinking and the writing, and Ootto makes your clone and the video. Your own AI clone comes with Ootto's done-for-you service, so your Ootto account needs it first.

Step 1: Connect Ootto to Claude

Do this once. In Claude on the web or the desktop app, open Customize, then Connectors, then Add custom connector. Name it Ootto, paste https://mcp.ootto.ai/mcp and then sign in to Ootto. The connector page has every step with screenshots.

Then start a new chat and pick Claude Fable 5.2 in the model menu, the model the reel names.

Step 2: Record one video of yourself

This one recording does two jobs. It teaches Ootto your face, your voice and how you move. And it is the "real you" in the bottom half of the hook.

• About a minute, in one take. No cuts, filters, captions or music. Send the original file.
• Talk, don't read. Who you are, what you do and for whom, why people choose you, and one tip.
• Start with 2 or 3 seconds of silence, looking at the lens.
• Phone steady at eye level, vertical. Chest up, head and shoulders filling about half the screen.
• Soft light on your face. Face a window or a lamp, with nothing bright behind you.
• A quiet room, a simple background, nobody else in it.
• A plain top in what you want to wear in your reels, and small hand movements below your chest.

Step 3: Make your clone

Attach your video in the chat and paste this:

Here is what comes back, in order:

1. Your clone, as pictures. A close-up of your face and full-length views of you from the front, back and sides. This is the double every shot starts from.
2. What it wears. Your own clothes from the video, or a look like smart casual, business or casual, or your own words. You see it before you agree.
3. Your consent. You type a short line confirming it is your own face, and agree to a second one for your voice. Nothing is saved as your clone without it.

Step 4: Write the script

When Claude asks what your first reel should be, give it this. Swap in your keyword and your topic.

Step 5: Make the reel

Here is what comes back:

1. The storyboard, with what it costs. You approve it, or ask for changes first.
2. Your clone's clips, each one saying its line in your voice.
3. The finished reel in your Ootto library, with a link to watch it.

Step 6: Fix anything by asking

If something looks off, say what and where:

Step 7: Post it and set up the comment keyword

Only promise in the reel what the DM really sends. Reels with your clone are labelled as AI on Instagram.

What you can do with your AI clone

Once your clone exists, you use it the same way you made it: by asking Claude.

• Talking reels. Your clone on camera, saying a script Claude writes with you or one you give it word for word. Tips, answers to common questions, offers, stories.
• Photos and portraits. Pictures of you in a new outfit or a new place, with the same face. A suit for a serious post, something casual for a behind-the-scenes one.
• Carousels. Swipeable posts in your brand's colours, with your own photos, stock pictures or pictures of your clone.
• Changes by asking. "Make the hook shorter." "Change the outfit." "Use my product photo in the second shot." Claude changes the reel you already have, not a new one from scratch.
• Posting. Claude posts the finished reel to your Instagram, or schedules it, only after you approve it.
• Replying to comments. Ootto answers comments by your own keyword rules and sends people a DM, just like the one that brought you here.

Make your clone with Ootto

You can make your clone yourself in Claude with the steps above. Or let us do it. On Ootto's done-for-you service, our team makes your clone for you, plans your reels, and emails them to you every week to approve. Either way you record one video, and your clone does the rest.

Make my AI clone with Ootto

Frequently asked questions