Comparisons
Know what ManyChat costs before you sign
The Ootto Team · 3 min read · August 19, 2026
How to use this
1Connect Claude to Instagram
Connect Claude to your Instagram account
One click opens Claude with the connector already filled in - sign in, authorize, and it's live. No key to copy, no setup outside your browser.
https://mcp.ootto.ai/mcpConnect2Add the skills
Once Claude can reach your account, give it the methods to work with. Clone the free repository and Claude discovers the skills automatically.
git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.shBrowse all 30 skills on GitHubInstructions: how to connect your Instagram account to Claude
Connect above does this for you. If Claude ever opens the dialog empty, here's exactly what goes where:

Ootto
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- Posts finished Reels straight to your Instagram
- Real motion-graphic Reels, not slideshows
- Built around your own photos and footage
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- Writes on-brand scripts and captions
- Answers every comment by your own keyword rules
- DMs qualified leads and starts the conversation
- Runs up to 50 Instagram accounts
One AI. Every Post. Every Comment. More Leads. More Sales.
As of 2026-08-19, ManyChat shows five web plans with fixed base pricing plus paid Active Contact overage.
ManyChat changed its pricing model on March 2, 2026 for accounts created on or after that date. Legacy accounts were already in use before the change and are still on an older model while migration is being opened to them.
Official pricing snapshot — new model (accounts created on/after March 2, 2026)
This model is the one visible in the pricing pages for the new account cohort.
| Plan | Monthly | Annual | Active Contacts / month | | --- | --- | --- | --- | | Free | $0 | $0 | 25 | | Essential | $17/mo (monthly) | $14/mo billed annually (18% savings) | 250 | | Pro | $39/mo (monthly) | $29/mo billed annually (25% savings) | 2,500 | | Business | $99/mo (monthly) | $69/mo billed annually (30% savings) | 7,500 | | Advanced | $199/mo (monthly) | $139/mo billed annually (30% savings) | 25,000 |
Prices vary by billing country and plan availability.
Legacy pricing behavior (accounts created before March 2, 2026)
The same ManyChat help center states that the legacy pages describe plans before March 2, 2026, and that:
- Legacy Free limits were 1,000 contacts of all types.
- Legacy Pro started at $15/month for up to 500 contacts, and then scaled as contacts grew.
- Migration from legacy plans is still being prepared for existing accounts; ManyChat indicates teams have not published a public date and says users will be notified when it becomes available.
If you were searching after using ManyChat for a while, verify the profile above before comparing to the new model.
Prices vary by billing country before tax.
Overage economics
Above each plan cap in the new model, overage applies by plan:
- Essential: $0.10 per additional Active Contact.
- Pro: $0.05 per additional Active Contact.
- Business: $0.025 per additional Active Contact.
- Advanced: custom overage pricing.
Overages are added automatically and can be capped in Settings → Billing → Subscription.
Cost examples by operating profile
- At 25 contacts, stay on Free.
- At 250 contacts, Essential is base floor.
- At 2,500 contacts, Pro is practical floor.
- At 7,500 contacts, Business is the next tier.
- At 25,000+ contacts, Advanced is required by base cap.
Verified source and date
- ManyChat Pricing page (snapshot 2026-08-19): https://manychat.com/pricing
- ManyChat Active Contacts page (updated 2026-08-19): https://help.manychat.com/hc/en-us/articles/25800323349020-Active-Contacts
- ManyChat Essential plan pricing page (updated 2026-05-06): https://help.manychat.com/hc/en-us/articles/25800276116508-Essential-plan
- ManyChat Pro plan pricing page (updated 2026-05-06): https://help.manychat.com/hc/en-us/articles/25800228332572-Pro-plan
- ManyChat Business plan pricing page (updated 2026-05-06): https://help.manychat.com/hc/en-us/articles/25800254159900-Business-plan
- ManyChat Advanced plan pricing page (updated 2026-03-02): https://help.manychat.com/hc/en-us/articles/25800308984988-Advanced-plan
- ManyChat Billing FAQ (legacy plan note, updated 2026-03-12): https://help.manychat.com/hc/en-us/articles/14281409288604-Billing-FAQ
Cost-aware migration options
If your team is spending most of its time rebuilding automations, Ootto’s MCP-first approach reduces repeated flow-creation overhead.
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- Finds winning content opportunities
- Creates on-brand Reels and captions
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- Qualifies leads automatically
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- Learns and improves with every interaction
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