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Claude's skill for repurposing one source into many reels

The Ootto Team · 1 min read · August 17, 2026

How to use this

1Connect Claude to Instagram

Connect Claude to your Instagram account

One click opens Claude with the connector already filled in - sign in, authorize, and it's live. No key to copy, no setup outside your browser.

https://mcp.ootto.ai/mcpConnect
Competitor researchIdea generationReel creationAuto-reply to comments

2Add the skills

Once Claude can reach your account, give it the methods to work with. Clone the free repository and Claude discovers the skills automatically.

git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.shBrowse all 30 skills on GitHub

Instructions: how to connect your Instagram account to Claude

Connect above does this for you. If Claude ever opens the dialog empty, here's exactly what goes where:

Claude's Add custom connector dialog, with the connector name and MCP URL filled in
Connect Instagram to Claude

Content often dies in one long format. content-repurposer saves the core so it can be reused in short-form form.

Where your best content goes to die

/content-repurposer - paste the source transcript here

Prompt

/content-repurposer - paste the source transcript here

I used a blog paragraph and asked for reel outlines with varied angles.

Output that mattered

It produced multiple reel concepts, each with a unique hook and angle but shared evidence. Not copies, not generic cuts, but distinct repurposed slices.

That is the difference between “repackaging content” and actually publishing with one strong source.

One source, several reels that don't feel recycled

I selected two concepts for immediate production and parked the rest for testing. Since each concept had a clear CTA, review still happened quickly without rewriting the source.

For teams who need this tied to a full workflow, start with reel-scripter after choosing each repurposed angle.

Ootto

Your 24/7 Instagram Growth Operator

Skip the manual setup

  • Posts finished Reels straight to your Instagram
  • Real motion-graphic Reels, not slideshows
  • Built around your own photos and footage
  • Finds winning content opportunities in your niche
  • Writes on-brand scripts and captions
  • Answers every comment by your own keyword rules
  • DMs qualified leads and starts the conversation
  • Runs up to 50 Instagram accounts

One AI. Every Post. Every Comment. More Leads. More Sales.

Route A: do it yourself

Start with the exact free skill for this outcome

MIT, no account, no email. Install first, then run the command for your account.

For turning one source into many: Content Repurposer

Prompt

git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.sh

Installs the free MIT Content Skills bundle into ~/.claude/skills in one shot.

Prompt

/content-repurposer [paste the source, transcript, or link summary]

Turns one blog post, podcast, or video into a batch of short-form reel ideas and scripts.

Route B: let Ootto run it

Ootto replicates this on autopilot

Open the dashboard, connect once, then let the pipeline handle research, production, and lead replies.

1Sign in

Open the connector dashboard

Go to /content/login, sign in, and open your Ootto content dashboard.

Ootto content dashboard landing screen after sign in
2Connect

Add Ootto to Claude

Use the one-button Add flow so Ootto appears in Claude's Connectors panel.

The connector card with Add Ootto to Claude button
3Verify

Claude shows the connector

The connector lands in Claude's Connectors settings, confirming Ootto is wired.

Claude Connectors screen showing Ootto connector setup
4Auto onboarding

Board reads back your context

Your audience, pillars, voice, and creator signals are filled from account context.

Dashboard board-ready state with audience, voice, and niche fields
5Research

What is actually working now

Ootto pulls what is moving in your niche and loads ranked examples in board.

Idea Studio showing niche winners and ranked creator reels
6Loop

Reels post, comments get answered

Finished reels publish to Instagram and comments are answered with public replies plus DM follow-ups.

Unattended reel pipeline with production, posting, and lead capture continuing overnight

Get started

Let Ootto run it for you on autopilot

Let Ootto hyper-power your Instagram growth.

Sign in

See it work

Your entire content automation, from your website.

Your audit, your reels, your calendar and your comments, the way it really runs.

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