← All articles

Content

14 Claude skills for Instagram growth from post to lead

Jayant Joshi · 7 min read · August 13, 2026

Built Ootto and runs its Instagram on it

How to use this

1Connect Claude to Instagram

Connect Claude to your Instagram account

One click opens Claude with the connector already filled in - sign in, authorize, and it's live. No key to copy, no setup outside your browser.

https://mcp.ootto.ai/mcpConnect
Competitor researchIdea generationReel creationAuto-reply to comments

2Add the skills

Once Claude can reach your account, give it the methods to work with. Clone the free repository and Claude discovers the skills automatically.

git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.shBrowse all 30 skills on GitHub

Instructions: how to connect your Instagram account to Claude

Connect above does this for you. If Claude ever opens the dialog empty, here's exactly what goes where:

Claude's Add custom connector dialog, with the connector name and MCP URL filled in
Connect Instagram to Claude
1Real account outcome

First line to first lead

The dashboard for that account: 89 reels made and 179 leads captured, week by week.

The Ootto dashboard showing 1.9K followers, 89 reels made and 179 leads captured
2What you'll build

Fourteen Instagram actions

The reel plays inside Claude, and the next change is asked for in words.

A finished reel playing inside a Claude chat with a typed revision request below it
3What to run first

One command to activate

Start with content-factory for full orchestration, then run each skill directly for full control.

Claude skills panel showing the content skills available to run

36,369 views and 20,548 real accounts reached came from three reels a day for one account over seven days. This is what that day-to-day loop looks like in one post.

They live in one repo, are free, MIT licensed, and need no account to install: Ootto-AI/claude-content-skills.

The workflow is built to move your account forward:

  1. find what is actually working in your niche,
  2. make a better reel from it in your voice,
  3. post with copy and hashtags that reach,
  4. turn keyword comments into real DMs and leads.

Install all 14 in one line

On Claude Code, add them from GitHub and they load immediately:

Prompt

git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.sh

Installs all fourteen to ~/.claude/skills in one step.

On Claude AI or Cowork, sign in and add Ootto in your connectors after you connect your account from the dashboard.

1) content-factory — the one command that keeps your posting loop alive

Use it when you want the entire posting loop set up for you end-to-end.

It connects the whole flow: study a proven format, write the opening lines, script the reel, build a ready-to-make version, write caption + hashtags, and wire keyword comments to DM. Then it repeats as a system, not a one-off.

Prompt

/content-factory - my niche is [niche], model this reel: [reel URL], my handle @..., CTA keyword GUIDE

Runs the full pipeline order: research/teardown, hook, script, build, caption, publish workflow, and lead capture.

2) agent-reach — the one niche signal you trust before filming

Use this when you want research, not guessing: who is already talking about your topic and where to find posts to model.

For Instagram growth, it brings in fresh demand signals from communities and social platforms, then fetches the right reels so your next decisions start from real traffic patterns.

Prompt

What is currently working in the [niche] reel space on Instagram and Reddit right now?

Brings back real examples and signals instead of gut-based topic picks.

3) content-research — the proof that separates spikes from noise

Use it when your feed has no clear winners.

It pulls recent reels, ranks posts by the outliers, and reports what made those spikes happen: first 2 seconds, structure, retention pattern, and repeatable format.

Prompt

/content-research @competitor

Returns the outlier reels for the account, plus the reasons they worked and the patterns that can be re-used.

4) reel-analyzer — the mechanics that turned one reel into a pattern

Use it when you have one reel URL that performed and you want to reproduce the result safely.

You get a frame-by-frame teardown: hook, beat layout, pacing, on-screen moves, and the exact reason the reel held attention.

Prompt

/reel-analyzer https://instagram.com/reel/example

Breaks the reel down into beats and timing so you can model structure without copying words.

5) hook-mining — the replacement hooks that still feel natural

Use it when you already have actual top-performing hook lines in CSV.

You mine your strongest hooks, keep only the pattern and rhythm that performed, and get replacement hook lines you can post without risking duplicate-text penalties.

Prompt

/hook-mining ~/Downloads/top-hooks.csv

Ranks real hook formats and suggests power-word swaps that preserve the original retention pattern.

6) going-viral — the one growth target that decides each post

Use it when you can’t decide whether to optimize for saves, shares, follows, or leads.

It gives you a concrete angle for each goal, sets the emotion, and aligns your hook, pacing, and CTA so you are building for reach instead of random posting.

Prompt

/going-viral - topic: [reel topic] - goal: [saves|shares|follows|leads]

Returns the emotion-to-hook-to-conversion path for your next Instagram reel.

7) viral-hook-writer — the first line that freezes the thumb

Use it when your opening is weak and your reel is dying before the second.

It writes short, tested-style opening lines for your first 1–3 seconds and ranks which to test.

Prompt

/viral-hook-writer how to avoid [problem] for [audience]

Returns multiple first-3-second hooks designed for speed, clarity, and curiosity.

8) reel-scripter — the 45 seconds that separate pause from scroll

Use it after the hook is chosen.

It produces a full script in your voice with spoken lines, on-screen copy, and CTA sequencing tuned for Reel format.

Prompt

/reel-scripter [hook and goal]

Generates one complete script with beat order and pacing so production starts from a usable draft.

9) reel-builder — the beat map that holds every shot in place

Use it when you need a ready-to-shoot plan, not just notes.

It turns the selected structure into a full build table with spoken line, on-screen text, scene direction, timing, and a caption-ready finish.

Prompt

/reel-builder - use the reel-analyzer teardown above

Returns a shot-level build table your editor or renderer can follow in sequence.

10) caption-and-hashtags — the caption that turns views into saves

Use it when your visual is done and now you need the post to keep working in-feed.

It writes a strong first line, saves-focused caption structure, hashtag stack by reach band, and a first comment crafted for replies.

Prompt

/caption-and-hashtags a 3-step system for [topic]

Returns caption, tiered hashtags, and first comment tuned for save/engagement goals.

11) content-calendar — the posting rhythm that removes weekly panic

Use it when ideas keep piling up faster than you can film and post.

It turns your pillars or raw ideas into a two-week reel schedule with day-by-day format variety and hook direction.

Prompt

/content-calendar my niche is [niche], pillars: [pillar list]

Builds a postable two-week plan with rotating formats, hooks, and goals.

12) content-repurposer — the one source, several reel angles

Use it when a blog post, podcast, or webinar should become several Instagram posts.

It extracts your strongest points and gives you several hook-to-CTA ideas and reel-ready outlines.

Prompt

/content-repurposer - paste the source transcript here

Breaks one long source into a batch of reel ideas and 3-beat outlines.

13) comment-responder — one keyword, ten hot comments turned into leads

This is the skill we have already watched in action on a real Instagram account. It detects matching comments, posts a friendly public reply without links, sends the promised resource in DM, and records leads.

Use it when your reel is already getting comments and you want that engagement to become conversations you can follow up on the next day.

Prompt

/comment-responder GUIDE - send this resource: [free guide link]

Runs the full public reply + DM split workflow and logs each commenter as a lead.

14) ai-brain — the memory that keeps your next reel from restarting from zero

Use it to stop losing what worked.

It saves your wins, tone, and decisions in your own Obsidian vault, then recalls only the relevant memories so every new reel reflects what already performed on your account.

Prompt

/ai-brain wrap up

Captures what matters from the session, then recalls it as a clean note for your next planning round.

One honest note

From this stack, the one confirmed-to-be-live output we are calling out was comment-to-DM conversion with lead logging from comment-responder. The other skills are MIT, installed and shipped, and ready for your run; they are built to produce the same production flow when connected to your Instagram workflow.

Prompt

Which skill should I run now for my current profile and goal: saves, followers, leads, or shares?

Build your next Instagram move based on where you are losing momentum.

Route A: do it yourself

Start with the exact free skill for this outcome

MIT, no account, no email. Install first, then run the command for your account.

For this outcome: Content Factory

Prompt

git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git && bash claude-content-skills/install.sh

Installs the free MIT Content Skills bundle into ~/.claude/skills in one shot.

Prompt

/content-factory - my niche is [niche], model this reel: [reel URL], my handle @..., CTA keyword GUIDE

Runs the full pipeline order for the post: research, hook, script, build, caption, and comment-to-DM lead setup.

Route B: let Ootto run it

Ootto replicates this on autopilot

Open the dashboard, connect once, then let the pipeline handle research, production, and lead replies.

1Sign in

Open the connector dashboard

Go to /content/login, sign in, and open your Ootto content dashboard.

Ootto content dashboard landing screen after sign in
2Connect

Add Ootto to Claude

Use the one-button Add flow so Ootto appears in Claude's Connectors panel.

The connector card with Add Ootto to Claude button
3Verify

Claude shows the connector

The connector lands in Claude's Connectors settings, confirming Ootto is wired.

Claude Connectors screen showing Ootto connector setup
4Auto onboarding

Board reads back your context

Your audience, pillars, voice, and creator signals are filled from account context.

Dashboard board-ready state with audience, voice, and niche fields
5Research

What is actually working now

Ootto pulls what is moving in your niche and loads ranked examples in board.

Idea Studio showing niche winners and ranked creator reels
6Loop

Reels post, comments get answered

Finished reels publish to Instagram and comments are answered with public replies plus DM follow-ups.

Unattended reel pipeline with production, posting, and lead capture continuing overnight

Get started

Let Ootto run it for you on autopilot

Let Ootto hyper-power your Instagram growth.

Sign in

See it work

Your entire content automation, from your website.

Your audit, your reels, your calendar and your comments, the way it really runs.

Keep reading